Native Eyewear’s ‘Locals Only Project’ Voting Ends March 7th

Native Eyewear’s ‘Locals Only Project’ Voting Ends March 7th

Denver’s Native Eyewear, a sunglass company, is hosting the ‘Locals Only Project’ contest. The winning town will have local videographers, photographers and writers work with the Native Eyewear team to produce the content for their product catalog.  Please vote for Salida at:

Vote early and often for you favorite mountain town

(Denver, Colo.) – Native Eyewear, the sunglass brand with industry-leading polarization and unique style, has announced the five mountain-town finalists for its annual Locals Only Project.  Fans can now vote for the town they believe best represents “local spirit.”  To be selected as a finalist, Native requires that each town shares the brand’s core values of adventure and exploration.

The 2014 Locals Only Project Finalists are:

  • Fayetteville, WV: Located right next door to the New River Gorge National River, Fayetteville, is chock-full of friendly folks with a small town atmosphere, and world class thrills.
  • Gig Harbor, Wash.: Named one of Smithsonian Magazine’s Top Five Small Towns for culture, heritage and charm, Gig Harbor is a destination for kayakers, trail runners, and those simply looking to enjoy life at their own pace.
  • North Conway, NH: Located just beneath the White Mountain National Forest with the tallest peak in the East, North Conway offers four seasons of adventure, and relaxation.
  • Petoskey, Mich.: With breath-taking views of Lake Michigan’s Little Traverse Bay in the northern tip of Michigan’s Lower Peninsula, Petoskey is a quaint getaway community for folks looking to eat, sleep and breathe the simple life.
  • Salida, Colo.: Described as “sweetly unpretentious” by Outside Magazine, Salida is nestled among 14ers deep in Colorado’s adventure country with an endless supply of rich, mountain-town charm to residents and visitors alike.

All voting lives on Native’s Facebook page,, and runs February 17th through March 7th.  Fans are encouraged to vote early and often for their favorite finalist.

“We’re asking our loyal fans, regardless of where they live, to be part of what we consider to be the this important effort to tell the tales of those who have chosen to adopt a lifestyle that most of us only dream about,” said Al Perkinson, Vice President of Marketing for Native.

Now in its fourth year, Native’s Locals Only Project celebrates the adventurous charisma of outdoor towns and the “natives” who embody the beauty of a homegrown spirit.

Each year, the brand collaborates with locals to capture what makes the town so special. With the help of homegrown talent, including local photographers, , videographers, writers, tour guides and adventure athletes, Native walks away with a clearinghouse of stories and imagery used to create the next year’s product catalog and future advertising.  Native also develops a digital e-zine which the town can  use in their own marketing and historian efforts.

“It’s the lasting relationships with local townspeople and dignitaries that make the Project so special,” Perkinson. “The towns are so appreciative of us for being there and yet it’s the people who have afforded us with a one-of-a-kind experience that is unmatched by any exposure we help provide.”

Previous towns featured in the Locals Only Project are: Boulder, Colo., Hood River, Ore., White Fish, Mont., and, most recently, Brevard, N.C.

About Native Eyewear

Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether you’re approaching the mountain, the water, the trail or the asphalt, you’ll be ready. So go ahead—go Native.



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