Marketing Workshop: “Phases of the new Customer Journey and the Leadership Opportunity for Marketing”
The widespread availability of social and mobile technology is complicating relationships between businesses and their customers. Today before engaging with a sales team, customers routinely collect information, conduct peer reviews and compare offers from a multitude of information sources, few of which the seller controls. As buyers shift their behavior and grow more demanding, sellers must redesign how they work and become more flexible. Today the value of a customer relationship is no longer defined by a series of transactions, but rather by the complete “experience” a seller offers a buyer at the time of purchase and throughout their time with the product or service. In this workshop you will learn from industry expert, Duncan Campbell, how to make your web site and customer experience more effective. Duncan Campbell is the leader of the HP Enterprise Group Alliances Marketing team. In this role, Campbell is responsible for the Alliance Marketing Strategy and Business Development for Cloud, Big Data, Security and Mobility solutions. In this role he spends considerable time meeting with ISV and SI partners, sales, press and analysts. Campbell was the leader of the Enterprise Group Solutions Marketing team. In this role, Campbell is responsible for the Marketing Strategy and the Solutions content development for: HP Converged Infrastructure, Application Transformation, Virtualization and Software Defined Data Center. Campbell brings more than 25 years of enterprise and midmarket marketing experience , with a proven track record spanning servers, storage, software, networking, and services, as well as channel and regional expertise.
Monday, October 5th from 5:30 – 7:30 p.m. at the Salida Incubator Office – The basement of culture clash, entrance on 1st Street Side. For more information, e-mail salidabusinessincubator@gmail.com.
